22 February 2013

Review: Etude House Baking Powder BB Deep Cleansing Foam

Hello! ~
The Etude House Baking Powder BB Deep Cleansing Foam was one of the items I was considering purchasing when I visited the Etude House store in Tokyo. I constantly circled around it, but then decided for the Wonder Pore Cleanser instead. Still I would have liked to try it out, so I was more than happy when I got a bunch of samples of the Baking Powder Foam at the cashpoint! ^_^ It was like the till girl read my mind.

So, today I will review the Etude House Baking Powder BB Deep Cleansing Foam for you. 
Obviously my review is based on the sample packs I got, the full-size product contains 150ml and comes in a rather boring, unimpressive tube. Etude House often has cute and girly packing designs, but this one is rather boring. I guess they wanted to create something that looked "medical" and efficient instead of cute and girly.
Formulated with baking powder to penetrate and cleanse deep within pores to remove makeup and residues. Ideal for BB cream removal.
How to use: Apply to wet face and lather. Massage thoroughly and rinse with warm water.
Etude House Baking Powder BB Deep Cleansing Foam Review
Etude House Baking Powder BB Deep Cleansing Foam Review

The cleansing foam is a white, shimmering foam without any significant scent. Sometimes I feel like I smell citrus out of it, but maybe I am paranoid and it's gone as soon as I try to focus on it. Only after trying to grasp this scent I have read that it is actually really supposed to be the scent of lemons. This is a scent well done. It doesn't seem artificial at all.
There are tiny grains inside the foam. You cannot see them, but you feel them when you apply the foam on your face. These fine grains must be the baking powder inside the foam.  
You only really need a tiny amount of the product as it really foams up a lot on your wet face, similar like soap.

Etude House Baking Powder BB Deep Cleansing Foam Review
The baking powder, or Sodium Carbonate, is, according to Etude House, supposed to be a mild exfoliator and cleansing agent which removes dirt from your pores. Indeed baking powder is known to be an all-round miracle product with antiseptic, antifungal, and lightly exfoliating abilities. If you are interested in it you can read up a lot of information about Sodium Carbonate in cosmetics here.

Sodium Carbonate really is a very mild and natural ingredient (after all you can even eat it!) and it didn't seem aggressive on my skin at all. I have super-sensitive skin that reacts with rashs, redness and even itchy breakouts to a lot of harsh products. My skin showed none such reactions to the cleansing foam at all. No kind of irritation, but instead my skin felt clean and super-smooth. There is also a pink version of this cleansing foam available, which is supposed to moisturise your skin. If you have dry skin this one might be a better choice for you. The Blue version seems more suitable for my super-oily skin. 
There is also a Etude House Baking Powder Cleansing Foam available, in difference to the Etude House Baking Powder BB Deep Cleansing Foam (confusing, right?) and as far as I understand the BB one is extra suitable for removing BB Cream and just has more cleansing power. Please correct me if I am wrong or you have more infos about this.

My skin is usually horrible and going through multiple ups and downs in a month even if I stick to the same face cleaning products, so it is hard to tell whether this cleanser was causing it or not, but I really felt like my skin condition improved during the time I was using it. I liked this product a lot and it might even find its way into my shopping basket some day.


  1. I was not aware that there is two kind of this product until you mentioned it here o__O
    This sounds like a good product, might try it if I went to Etude Counter someday, need something to work on my super duper oily skin. Thanks for the review :3

  2. Wow, the cleanser actually sparkles! The sad thing about my skin is that it's very picky. Most of my skincare products that I've tried had not worked for me and most of them were Korean/Japanese brands. I did, however, see this while browsing through Etude House reviews and the 'baking powder' did catch my eye. The texture reminds me of egg whites... and I like that.

    Thanks for the review! ^^


  3. I have this cleanser, and I quite like it because the scent is so nice! It doesnt help with my blemishes though so I won't repurchase it.

  4. This looks like a fun cleanser, but also gentle ^_^ I like a gentle cleanser for a first wash.

    Remember we talked a little about double cleansing before? I made a post about that now, so people can have more info about it. http://cake-pie.com/asian-beauty-how-does-the-double-cleanse-work/2269/

  5. I understand what you mean about your skin always being troublesome so it's hard to know if a product works or not. The first time I used this, I got a pimple (but like I said, I wasn't sure if it was my usual acne or from the product) but after continuous usage, I found my breakouts happen less frequently and just feels very clean and tight on the skin (without being too dry). Love it :)

  6. I purchased this one and l like it so far, it's a good cleanser after a long day when l wanna remove my bb cream, l'd give it 4/5 cuz it make my face dry after cleaning so l have to use skin79 spray water.

  7. Is it okay to use it everyday? Because you've mentioned that it is like an exfoliator

  8. I guess such things depend on how sensitive your skin is, but I used the samples I had for maybe 2 weeks straight and did not have any kind of bad reaction, and usually I'd say my skin was very sensitive.


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